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Amazon Case Study | Ecommerce Returns | UI\UX

Ruben Joseph
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This is case study project done inorder to solve the problem of ecommerce returns
A research goal is set and research is done to gather data
research method is laid out in the form of a flow diagram
quantitative research is done with the help of surveys
qualitative research is done with 5 people and a app usage session is conducted
An affinity map is drawn based on the data that is collected from the survey and interview
four user personas are created by condensing the information gathered from the affinity map
an user journey map is created based on the user personas
all the data is gathered and is used to come up with 4 solutions
An improved logistics flow so as to reduce the time taken in shipping
an improved product description so that users get a better understanding of the product
an mixed reality view of the product to see the product even before buying
a rapid return policy to return the product as soon as the user get its delivered
based on the research done results are concluded
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Amazon Case Study | Ecommerce Returns | UI\UX
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Ruben Joseph's profile

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Ruben Joseph's profile
London, United Kingdom

Amazon Case Study | Ecommerce Returns | UI\UX

This is case study I did for reducing ecommerce returns on amazon. As of 2019 more than a billion dollars were lost because of ecommerce returns, Read More

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